Skin-whitening cream has been in vogue throughout Asia since cosmetics companies made it cheap and easily accessible. And, I had thought, it was a fad only popular with women.
Yesterday while jumping onto South Shaanxi Road Station, I spotted an advertisement promoting the familiar-looking bleaching product — for men. The cream claims it can help “resist sun radiation, pollution [and] stress.”
Skin-whitening is quite popular in countries such as Thailand and India because many women feel compelled to ebb the effects of skin-color discrimination handed down by higher castes. Excessive use of the cream has, however, been reported to cause funky side effects or even, as reported by the Guardian, death.
Noticing similar social trends in China, Nivea has taken the move to start marketing towards a broad range of demographics.
Umbrellas have an uncanny ability to appear on both rainy and sunny days throughout China, but I’ve rarely seen men shading themselves from the sun.
What do you think? Will men jump on the bleaching bandwagon? (After all, much stranger products have been proposed in the past.)